Winner of Fourteen Book Awards "Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills. " BookLife Editor's Pick Emotional Magnetism is communication expert, Sandy Gerber's newest release. It is a self-help book for people who want to improve their communication and connection in their personal and professional relationships. Have you ever felt unheard or misunderstood? Maybe your partner just doesn't seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you've pointed out in the past week. You're not alone. In this unique and timely book, award-winning communications expert, Sandy Gerber shares how to quickly identify what you emotionally need to be happy (1 of 4 Emotional Magnets) and how to communicate that to the people in your life to be understood and accepted. There are four communication motivators that magnetize our attention and motivate us to listen or act. These Emotional Magnets drive our choices in our relationships, career, and life with our partners, family, friends, team, customers, and strangers. Gerber's highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to: Identify what blocks your communication NOW. Discover what you emotionally NEED to be happy. Learn HOW to create greater engagement with your words. Understand WHY the people in your life make the choices they do. As you'll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you'll magnetize your relationships. Not only will you be heard and understood, but you'll understand what people want-and how to deliver it. "My mission is to help people to understand themselves better so they can communicate what they emotionally need to people at home and work. I call it a "love train". My philosophy: the more of us who know our Emotional Magnets and share them, the more empathy we create, the more relationships we nurture and potentially save, and the more love and acceptance we create in our world." S. Gerber