Book
Zconomy : how Gen Z will change the future of business-and what to do about it / Jason Dorsey and Denise Villa, PhD.
"Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"-- Provided by publisher.
Record details
- ISBN: 0062970291
- ISBN: 9780062970299
- Physical Description: 274 pages ; 24 cm
- Edition: First edition.
- Publisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2020]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 247-257) and index. |
Search for related items by subject
| Subject: | Young consumers. Generation Z. Organizational change. Intergenerational relations > Economic aspects. |
Available copies
- 3 of 3 copies available at Missouri Evergreen. (Show)
- 1 of 1 copy available at North Kansas City.
Holds
- 0 current holds with 3 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| North Kansas City Public Library | 339.4 DORSEY 2020 (Text) | 0001002372991 | Nonfiction | Available | - |
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Zconomy : How Gen Z Will Change the Future of Business--And What to Do about It
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Table of Contents
Zconomy : How Gen Z Will Change the Future of Business--And What to Do about It
| Section | Section Description | Page Number |
|---|---|---|
| Introduction: Gen Z Is Here | p. 1 | |
| Part I | The Making of Gen Z | |
| 1 | Welcome to the New Normal | p. 19 |
| 2 | Redefining the Term "Generation" | p. 31 |
| 3 | The Events That Shaped Gen Z | p. 41 |
| 4 | Life Through a 6.1-Inch Screen | p. 55 |
| 5 | Money, Saving, and Spending | p. 75 |
| Part II | Meet the World's Most Influential Customers | |
| 6 | What Gen Z Wants from a Brand | p. 93 |
| 7 | What Gen Z Is Buying | p. 107 |
| 8 | Earning Brand Loyalty with Gen Z | p. 133 |
| 9 | Customer Engagement and Awareness | p. 145 |
| Part III | How Gen Z is Changing the World of Work | |
| 10 | Getting the Right Start with Gen Z Employees | p. 165 |
| 11 | Unlocking the Gen Z Employee's Long-Term Potential | p. 191 |
| Looking Ahead: The Disruptive 10 | p. 225 | |
| Conclusion: Gen Z Is Just Getting Started | p. 237 | |
| Acknowledgments | p. 245 | |
| Notes | p. 247 | |
| Index | p. 259 |
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